AOP on Youtube
AOP on Twitter
AOP on LinkedIn
AOP on Facebook

Not all publishing environments are equal

 

New research from Newsworks and GroupM UK reveals that quality online environments - where consumers have a deeper relationship with the brand, such as news brand publishers or sport sites - are 42% more cost effective for advertisers.

 

According to the study, digital ads on premium websites are 58% more likely to be 100% in view for at least five seconds. The online industry standard for ad viewability is 50% in view for one second.

 

Meanwhile, GroupM UK reports that 48% of measurable ads on the open exchange were never actually seen.

 

Study: advertisers get better value for money with premium advertisers

 

 

 

TwitterFacebook
TwitterFacebook
AOP on LinkedIn
AOP on Twitter
AOP on Facebook
AOP on YouTube
We use cookies so we can provide you with the best online experience. By continuing to browse this site you are agreeing to our use of cookies. Click on the banner to find out more.
Cookie Settings