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Native isn’t display. Stop treating it like it is.

 

With consumers installing ad blockers and now browser companies following suit, not to mention ad fraud, domain spoofing, lack of viewability and disastrously poor brand-safety measures, mistakes were made in the first decade of the programmatic revolution.

 

Learning from previous mistakes is the key to future success, what have we learned that we can apply to programmatic native?

 

Native isn’t display. Stop treating it like it is

 

 

 

 

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Related

 

Why native video will transform advertising and reduce adblocker usage

 

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