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Mobile accounted for 99% of new online money in 2016

Digital Landscape Report

Mobile’s share of total UK internet adspend rose to over a third last year, and mobile accounted for 99% of new online ad money in 2016, according to the latest results from the AA/WARC Expenditure Report. Mobile ad expenditure has grown rapidly over the last five years, rising at a compound annual rate of 64.5% (compared to a total UK ad market CAGR of 5.9%). Such growth propelled the value of the mobile ad market to a new high of £3.9bn in 2016, with 86% of this total being generated since 2012.

 

Mobile accounted for 99% of new online money in 2016

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