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Marketers move to optimise their media mix will grow digital revenues

 

A new report published by Kantar has marked out 2020 as the year in which digital ad spend is set to skyrocket as marketers move en masse to optimize their media mix.

 

Getting Media Right reveals that fully 84% of marketers intend to open the purse strings for online video over the pivotal 12 months to come, with 70% planning to splash the cash on social media networks and 63% set to up their spend on podcasts.

 

This growth has been made possible by a robust £13.4bn spent on digital ads last year, driven in large part by smartphone ads.

 

Despite big spending on digital, brands still aren’t sure how to measure cross-channel campaigns

 

 

 

 

 

 

 

 

 

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