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IPA issues formal letter to Google and Facebook to improve standards

The body that represents UK ad agencies has formally called upon Google and Facebook to bring the brand safety, measurement and viewability of their online video up to acceptable industry standards.

 

In a letter to the digital duopoly, IPA director general Paul Bainsfair outlined three urgent action points required to enable the delivery of global standards in online advertising.

 

IPA issues formal letter to Google and Facebook to improve standards

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