AOP on Youtube
AOP on Twitter
AOP on LinkedIn
AOP on Facebook

IAB Europe’s GDPR guidelines explained

 

In an attempt to get the entire digital advertising industry to comply with the General Data Protection Regulation, the Interactive Advertising Bureau Europe has released a new framework aimed at standardising the process of gaining consent to collect and use consumer data.


In a nutshell, participating publishers would get to select which ad tech vendors they wish to continue working with for programmatic trading from a centralized list of global vendors that have applied — and paid a nominal fee — to appear on the list. Once publishers have chosen vendors from the list, they must then get consent from the consumer on those vendors’ behalf.

IAB Europe’s GDPR guidelines explained

Twitter Facebook

Related

 

All the GDPR resources marketers need, in one place

What publishers need to know about GDPR

GDPR: Why the opportunities far outweigh the costs

Four common misconceptions on GDPR

The GDPR may be good for inbound marketers, but it’s no excuse for crap content

To comply with GDPR, Google asks publishers to manage user-data consent for ad targeting

Twitter Facebook
AOP on LinkedIn
AOP on Twitter
AOP on Facebook
AOP on YouTube