When it comes to creating a content marketing strategy for the year ahead, it’s easy to get caught up thinking about the end result. When will the content be published, and how can you ensure it reaches consumers? Questions like these are highly important, of course, but they certainly shouldn’t be only focus.
Interestingly, it seems a lot of marketers are still struggling to get to grips with the planning stage. According to the Content Marketing Institute, just 37% of B2B marketers have a documented content strategy in place, with a lack of concrete preparation reportedly contributing to failure rates.
So, what steps should you take to ensure your content marketing strategy is rock solid for 2018?