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How publishers are responding to ad blocking?

 

Ad blocking and avoidance have their most immediate effects on publishers that miss out on ad revenues they would otherwise have received from serving content to ad blocking users.

 

Ad avoidance is just one of the reasons the average non-walled-garden publisher is struggling with ad-based monetization, and alternative revenue strategies have been gaining importance in recent years.

 

New research from eMarketer confirms display ads remain the top revenue source (81% of respondents), and therefore the most under threat from ad blocking, however subscriptions (78%) and the more ad blocking immune native advertising (75%) are fast catching up.

 

How publishers are responding to ad blocking

 

 

 

 

 

 

 

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