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Google plans to end ‘first click free’ policy

Google will end a policy that allows users to bypass certain publisher paywalls and read a limited amount of content for free, which could lead more of them to subscribe, according to The Wall Street Journal.

 

Previously, subscription-focused publishers that didn’t opt-in to the policy, called “first click free,” were disadvantaged by lower search results rankings — Google’s algorithm only scanned for article content that wasn’t behind a paywall. Now, subscription-focused publishers will not be penalized in search results if they choose not to allow users to read articles for free. 

 

Google plans to end ’first click free’ policy

Google in talks with news publishers to help their subscriptions

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