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Google plans to clean up the web with Chrome ad blocker next year

Google will introduce an ad blocker to Chrome early next year and is telling publishers to get ready.

 

The warning is meant to let websites assess their ads and strip any particularly disruptive ones from their pages. That’s because Chrome’s ad blocker won’t block all ads from the web. Instead, it’ll only block ads on pages that are determined to have too many annoying or intrusive advertisements, like videos that auto play with sound or interstitials that take up the entire screen.

 

Google plans to clean up the web with Chrome ad blocker next year

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