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Google expands ad blocking tool for publishers

 

Google is expanding its tool for publishers to deal with ad-block software users. Called Funding Choices, the tool works by asking or requiring users to turn off their ad blockers after seeing a given number of articles. Publishers can serve a dismissible message; serve a message that requires ad blocker users to pay after viewing a certain number of articles; or block their access until they turn off their ad blocker or pay for an ad-free experience through another program called Google Contributor.

 

Google expands its tool for publishers to combat ad blocking

 

 

 

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