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GDPR need not be a bombshell

The GDPR will apply from 25th May 2018. Whilst there is still some ambiguity in the guidance offered on GDPR in the UK by the Information Commissioner’s Office, savvy marketers that understand their customers shouldn’t have too much to worry about.

 

Best practices that have been identified for some years will likely be enough for marketing to fall in line, alongside one or two changes to your data strategy…but many businesses don’t feel ready, as pointed out in Marketing Week, only 54% of businesses surveyed by the Direct Marketing Association (DMA) expect to be compliant come May 2018.

 

GDPR needn’t be a bombshell for customer-focused marketers

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