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Engagement is 29% higher on premium sites than on social media

 

A new study by the Association for Online Publishing (AOP), Newsworks and Neuro-Insight was presented at the MRG conference in early December.

 

Headline findings show that ads placed in a premium context are viewed for longer, have higher engagement (+29%) and generate higher levels of left-brain encoding (42%) than when those same ads are placed within social media.

 

The full findings will be released in January 2018.

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