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Do your users know if you can be trusted with their data?

 

Much has been written and said about GDPR from the perspective of the site owner and the ad tech industry around those sites, but what about the users of those sites?


eMarketer research states that 57% of UK internet users would be more likely to use sites which have certifications or a seal of approval demonstrating they are GDPR compliant, but only 24% fell confident they can tell if a site is actually GDPR compliant.


Is it time for an industry wide campaign to educate the UK internet user?

 

Google’s ’right to be forgotten’ case in the EU

 

 

 

 

 

 

 

 

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Related

 

As GDPR rocks the EU ad tech world, vendors must learn to adapt

’Don’t sit on the fence’: UK regulator reiterates GDPR warning to ad tech companies

Complaint alleges that Google is circumventing GDPR with RTB personal data sharing

 

 

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