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Will EU legislation bring a fairer deal for publishers?

 

Platforms have tried to justify their role as helpful traffic sources for publishers and taken aim at new European legislation for “charging for links”. They are not only wrong on the facts, but misrepresent how the market has changed and why intervention is needed.

 

The new EU rules aren’t about turning back the clock 20 years, they are about creating real choice for publishers on whether and how their content can be used and monetised by the larger platforms.

 

A real choice in which publishers can opt in, or out. Not the current freedom for the platforms (large and small) to presume the right to copy anything they find on the web and use the material acquired by their robots as the basis for their own advertising sales.

 

EU legislation offer chance for publishers ’to extract a fairer settlement’ from platforms

 

 

 

 

 

 

 

 

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