AOP on Youtube
AOP on Twitter
AOP on LinkedIn
AOP on Facebook

Why B2B marketers need to borrow B2C approaches to deliver an omnichannel experience

 

The B2B purchase journey is more complex than ever. Buyers no longer limit themselves to vendor sales contacts, instead preferring to engage with B2B organizations across whatever channel they find most convenient at that moment. In response to this sea change, B2B marketers must shift their strategies from campaigns focused on singular, siloed channels to delivering seamless omnichannel experiences.

 

A recently-released eMarketer report on B2B digital transformation, featuring insights from Accenture Interactive, highlights the need to meet buyer preferences across channels.

 

Why B2B marketers need to borrow from B2C to deliver more omnichannel experiences

 

 

 

 

 

 

 

TwitterFacebook

 

 

TwitterFacebook
AOP on LinkedIn
AOP on Twitter
AOP on Facebook
AOP on YouTube