AOP on Youtube
AOP on Twitter
AOP on LinkedIn
AOP on Facebook

What’s shaping the Digital Ad Market?

 

Despite early warning signs of a global economic slowdown, the possibility of a recession is not keeping most advertisers up at night. Ad spending will continue to rise across the globe, with digital driving most of the growth. That said, total media and digital ad spending growth rates will be weaker than they were in 2018, but that’s indicative of a market in transformation rather than budgets tightening.

 

“The advertising market is underperforming the economy, but we don’t think that’s because advertisers have stopped investing,” said Jonathan Barnard, head of forecasting at Zenith. “Instead, we think they’re investing in other areas like advertising technology, data and ecommerce.”

 

Global digital ad spending 2019

 

 

 

 

 

 

 

TwitterFacebook

Related

 

Amazon’s ad revenue growth comes at the expense of Google

Is Amazon’s booming ad revenue a deal with the devil?

 

TwitterFacebook
AOP on LinkedIn
AOP on Twitter
AOP on Facebook
AOP on YouTube