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What did we learn from GDPR?

 

Love it or hate it, the arrival of the General Data Protection Regulation became the biggest topic — and cause of hand-wringing — for advertising companies across Europe in 2018.

 

One of the biggest challenges facing publishers, agencies, advertisers and ad tech vendors has been the breadth of the law’s interpretation, which has, in turn, resulted in a chaotic and confusing online experience for European users.

 

So what have we learned about GDPR in 2018.

 

Five things we learned about GDPR in 2018

 

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Related

 

The value and future of second party data in the age of GDPR

’GDPR is not done’: confessions of a publisher programmatic director

Five charts explaining the state of third party data

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