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UKOM names Ipsos as its new research supplier

 

Following a year-long consultation and tender, UKOM - the body which sets and governs the standard for UK online audience measurement - has appointed Ipsos as its new research supplier.

 

The switch will introduce a number of changes for UKOM endorsed data, perhaps most notably the use of Ipsos’ new single-source, multi-device research panel, which is built around mobile and is 10,000 large.

 

It is an approach that will provide the flexibility to be fused with other media industry audience data sets, and when the project goes live will be dubbed ’Iris’.

 

For the first time, the data will also cover day of week and time of day over a broader range of audience segmentation, "beyond simple demographics", and a new capability to measure the audience of ad campaigns delivered online will be introduced. 

 

UKOM names Ipsos as its new research supplier

 

 

 

 

 

 

 

 

 

 

 

 

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