AOP on Youtube
AOP on Twitter
AOP on LinkedIn
AOP on Facebook

UK marketing budgets finally return to 'modest' growth

 

The fourth quarter of 2019 saw UK marketing budgets return to growth after a stagnant period, signalling a "renewed wave of optimism" for the upcoming year.

 

According to the latest IPA Bellwether report, a net balance of +4.0% of firms revised their total marketing budgets higher in Q4 2019.  Although only a "modest" increase, the revision marks a positive pivot for the industry following the "underwhelming" performance seen earlier in the year.

 

Once again, the internet remained the top performing category with a net balance of +7.9% of firms observing budget growth (+11.1% previously).

Meanwhile, main media advertising budgets recorded a small upward revision (+0.5%) following a stationary Q3.

 

UK marketing budgets finally return to ’modest’ growth

 

 

 

 

 

 

 

 

 

 

 

 

TwitterFacebook

Related

 

AA/WARC expenditure report Q3 2019: 25th consecutive quarter of growth

IPA Bellwether: industry analysis

UK ad budgets perk up following Boris Johnson’s election victory

Half of publishers bet on reader revenue as their main income stream in 2020

 

TwitterFacebook
AOP on LinkedIn
AOP on Twitter
AOP on Facebook
AOP on YouTube