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UK ad spend to break £20bn in 2019

 

Advertising spend on national newsbrands is forecast to fall by almost 10% in 2019, according to a report by advertising firm Group M.

 

The report forecasts that overall UK ad spend on national brands, across print and online, has slumped by 4% on last year to an expected £843m this year – down from £877m in 2017.  However, overall UK ad spend is predicted to break the £20bn mark for the first time next year, with growth of about £1bn on £19.9bn total ad spend this year.

 

Ad spend on national newsbrands forecast to plunge 10% in 2019

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