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The walled gardens are eating open programmatic

 

 

Beyond the money they mint with their owned-and-operated inventory, Google, Facebook and Amazon are, each in their own way, bidding into nearly every programmatic auction that takes place across the open internet.

 

Although programmatic is growing year over year, independent ad tech players are increasingly fighting over the remaining crumbs while the walled gardens cut themselves larger slices.

 

Here’s how Facebook, Google and Amazon are tapping into the ad network model to beat ad tech at its own game.

 

The walled gardens are eating open programmatic - here’s how they do it

 

 

 

 

 

 

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