AOP on Youtube
AOP on Twitter
AOP on LinkedIn
AOP on Facebook

The State of Ad Fraud

 

 

Research firms and vendors have varying methodologies and definitions for ad fraud, which creates divergent forecasts. Estimates of recent annual losses to digital ad fraud range from $6.5 billion to $19 billion. Some of the most definitive statistics come from anti-fraud vendor White Ops and advertising trade group the Association of National Advertisers (ANA).

 

After analysing 27 billion ad impressions across 50 brand marketers, White Ops and the ANA projected that $5.8 billion will be lost to fraud globally this year, down from $6.5 billion in 2017.

 

Five charts: The state of ad fraud

 

 

 

 

 

 

TwitterFacebook

 

 

TwitterFacebook
AOP on LinkedIn
AOP on Twitter
AOP on Facebook
AOP on YouTube