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The scale of the ad fraud problem is varying

 

In the past month, different anti-fraud vendors and researchers have concluded that ad fraud in digital marketing is lessening while also seemingly getting much worse than previously believed. So why the disparity?

 

May 2019 research from anti-fraud vendor White Ops and advertising trade group the Association of National Advertisers (ANA) suggests that fewer dollars will be lost to ad fraud this year: After analysing 27 billion ad impressions across 50 brand marketers, they estimated that $5.8 billion will be lost globally this year, down from the $6.5 billion lost in 2017.

 

The size of ad fraud problem in digital marketing is varying

 

 

 

 

 

 

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Cost of global ad fraud could top $30bn

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