Native advertising’s ability to blend in with an end-user’s content experience has made it extremely popular with brands. In fact, it’s so popular that native made up almost 60% of all digital display spending last year, according to eMarketer. That’s up 10% year-over-year. And, in terms of total spend, native reached nearly $33bn last year, effectively doubling the $17bn brands invested two years ago.
There’s no doubt that native will continue its growth trajectory. Where will go next? Mobile is the natural opportunity.