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The Future of mobile advertising is native

 

Native advertising’s ability to blend in with an end-user’s content experience has made it extremely popular with brands. In fact, it’s so popular that native made up almost 60% of all digital display spending last year, according to eMarketer. That’s up 10% year-over-year. And, in terms of total spend, native reached nearly $33bn last year, effectively doubling the $17bn brands invested two years ago.

 

There’s no doubt that native will continue its growth trajectory. Where will go next? Mobile is the natural opportunity.

 

The future of mobile advertising is native

 

 

 

 

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Advertisers spend more on native, but favour the same formats

 

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