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Publishers could be losing over 60% of ad revenues to cookie blocking

 

Digital publishers lose 52% of revenue on average when readers set their web browsers to block cookies, the data files used to track the online activities of internet users, according to a study by internet search giant Google.

 

News publishers see an even steeper revenue loss of 62% as cookie-blocking prevents advertisers from reaching target audiences effectively

 

Google: publishers lose half of ad revenue from cookie blocking

 

 

 

 

 

 

 

 

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