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Programmatic ad spending grows by double digits

 

Programmatic advertising—defined as the use of automation in the buying, selling or fulfillment of digital display advertising—now accounts for the majority of digital display spending in France, Germany and the UK.


Nearly nine in 10 digital display ad dollars will be spent on programmatic inventory in the UK this year. Despite uncertainties around the effects of GDPR and Brexit, programmatic’s march continues unabated.

 

Across Europe, Programmatic Ad Spending Grows by Double Digits

 

 

 

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