UK companies revised their marketing budgets up markedly in Q1 2019 in stark contrast to recent trends where the momentum had been easing and culminated with a stagnation at the end of last year. This according to the Q1 2019 IPA Bellwether Report.
The latest AOP/Deloitte DPRI report also revealed that digital publishing revenues increased by 6.8% to £511.5m, driven by strong growth in display and video formats.
Richard Reeves, Managing Director, AOP, commented: “The latest DPRI report has once again revealed some positive insights, with revenues continuing to rise despite a year of persistent change. It is especially encouraging to see consistent growth in video and multi-platform revenues, as publishers continue to diversify and innovate their practices to keep up with the needs of today’s digital consumer.”
The positive news continued with the release of the IAB/PWC digital ad spend study which found that despite concern over issues like ad fraud, transparency and brand safety, as well as continued Brexit uncertainty, UK advertisers spent £13.4bn on digital ads last year – a 15% boost on 2017.