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Marketing budgets ‘flatline’ overall amid Brexit chaos, but is Online set to grow?

 

UK marketing budget growth finally came to an end in the final quarter of 2018, according the latest IPA Bellwether report, however figures from AA/WARC reported a 12.3% year on year growth in Q3 2018 and predict a 9.8% growth in 2019.

Although some marketers reported an increase in budgets, this was offset by those observing cuts (a net balance of +16% vs. -16%), thus ending six years of continuous growth. Around two-thirds marketers reported no revision to their total budgets.

The report said there was evidence some marketers still felt some optimism for 2019, with new product launches, expansion into overseas markets, digital transformation and technological development all expected to bring growth opportunities.

 

Marketing budget growth ’flatlines’ amid Brexit chaos 

AA/WARC records strong digital growth across the board

 

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Digital to drive strong growth in UK adspend despite Brexit

 

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