AOP on Youtube
AOP on Twitter
AOP on LinkedIn
AOP on Facebook

Is US ‘subscription fatigue’ a sign of things to come for UK?

 

Publishers that have tried to replace declining print and digital ad sales with consumer revenue must also confront people’s unwillingness to pay for online news.

 

Most consumers said they wouldn’t open their wallets for online news, and the proportion of people who are willing to pay has grown slightly in the past six years, the Reuters Institute said in its annual Digital News Report.

 

“Subscription fatigue” also may become a bigger problem as consumers tire of being asked to pay for everything from news to streaming services like Netflix and Spotify. When given a choice between paying for news or subscribing to a video streaming service, only 12% of survey respondents said they would pick news.

 

Publishers face another challenge: ’subscription fatigue’

 

 

 

 

 

 

TwitterFacebook

Industry Landscape Related

 

The News industry is joining the attack against big tech companies like Google and Facebook

Why the media is blaming Google and Facebook for its decline

Facebook’s new Libra cryptocurrency helps the company diversify away from advertising

TwitterFacebook
AOP on LinkedIn
AOP on Twitter
AOP on Facebook
AOP on YouTube