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How to create successful ad campaigns for social stories

 

Social behaviors are shifting to stories—a combination of images, videos, graphics and text that last 24 hours and then disappear.

 

If you think of the feed as social media v1.0, stories represent the next generation. And because stories are full-screen, mobile and easy to watch, they have the potential to make social media fun again.

 

How to create successful ad campaigns for social stories

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