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How are B2B marketers measuring their content driven campaigns?

 

 

Most business-to-business (B2B) marketers do some sort of content marketing, but they often do not measure the payoff of their content efforts.

 

We estimate that nearly nine in 10 US B2B marketers will use digital content marketing this year. But a study by the Content Marketing Institute, MarketingProfs and SEO platform Conductor found that only 49% of B2B marketers in North America measure their content marketing ROI.

 

How are B2B marketers measuring their content driven campaigns?

 

 

 

 

 

 

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