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Does interest tagging on Facebook increase traffic?

 

No definitive independent study ever managed to establish whether adding interest tags to organic posts had any positive impact on traffic or engagement.

 

Using extensive data from publishers’ Pages with millions of followers, a study has now provide clear evidence that adding interest tags does not lead to an increase in click-through rates (CTRs), suggesting that audiences reached by carefully tagged posts are no more likely to click on a link share than audiences reached by posts without tags.

 

Does interest tagging on Facebook increase traffic?

 

 

 

 

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Related

 

Are audiences ready for longer content on social media?

Instagram will allow brands to promote influencer posts like ads

 

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