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Do consumers actually want more personalised ads?

 

The belief that consumers crave more targeted, personalized ads has become a digital advertising mantra. But it’s not entirely true.

 

There are a slew of studies by trade groups and retail and marketing vendors showing that “relevant” ads increase engagement and purchasing, but when consumers are asked about the data collection practices that empower personalized ads, they tell a different story.

  

Do people actually want personalised ads?

 

 

 

 

 

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