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Digital publishers seek to grow non advertising revenues in 2019

 

According to the latest DPRI report, display formats and subscriptions continued to drive digital publishing growth, up 9.1% and 7.2% respectively on a 12-month rolling basis from October 2017 to September 2018. Online video revenues grew by 21.4% in Q3 2018 compared to the same period last year, with the format experiencing 7% growth across the full 12-month period.

 

But, in terms of future revenue growth, 83% of AOP Board Members reported they will make non-advertising revenues a high priority for their business over the next 12-months, with the same number wanting to diversify their revenue streams by expansion, or the introduction of new products and services.

 

Eight of out ten digital publishers will prioritise non-advertising growth in 2019

 

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