Can publishers make money from their own market research?
Why are some publisher selling their data?
Native programmatic is still integral to digital marketing strategies
How advertisers can wield data exhaust
As programmatic ad revenue grows, publishers adapt sales teams
Publishers worry programmatic is hurting ad prices
Global programmatic video market size, shares and trends to 2027
Perceived higher spend in B2B ads generate greater impact
How does Facebook Watch fit into the digital video landscape
Unsubscribe rates fall 12.3% post GDPR...and other market stats