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Can publishers help to personalise and increase conversions?

 

 

Monetate’s Ecommerce Quarterly Report has revealed that conversion, add-to-cart, and cart abandonment rates improve exponentially over a series of personalised page views – with three pages of personalised content being the tipping point for driving action.

 

Key findings from the study include the fact that when customers were exposed to three pages with personalised elements, conversion rates doubled, going from 1.7% to 3.4% (when compared to consumers who are only exposed to two pages).

 

Meanwhile, with 10 personalised page views, conversion rates were 31.6%, add-to-cart rates 65.2%, and cart abandonment rates dropped to 58.8%.

 

Three pages of personalised content can double conversion rates

 

 

 

 

 

 

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