The media industry is in flux and embattled publishers and broadcasters are banding together. But will it be enough to fend off the might of big tech?
As Silicon Valley tech giants flex their muscles ever further in the sector, once-fierce rivals are increasingly working together in a defiant effort to hold their ground. Given news publishers spent decades building up healthy rivalries, it’s unsurprising that a detente has been years in the offing. After a stuttering start, publishers News UK, the Guardian, the Telegraph and Reach have now formed an alliance, the Ozone Project.
In addition to granting publishers strength through scale, the system also creates a high-quality advertising environment for brands.
Richard Reeves, managing director of the Association for Online Publishing, says the moves are inevitable in the face of a “common threat”. “Whilst they keep their independent personality and voice, they recognise that with some of the challenges they’re so much better if they become this irresistible force.”