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Are playable ads the next big thing in mobile advertising?

 

"Time is money" has never had more meaning than it does today. The "attention economy" has become another challenge for advertisers—particularly on mobile devices where users have lower tolerances for attention-grabbing ads. But short attention spans may have met their match in playable ads, which embed games or puzzles into ad units.

 

Playable Ads: The next big thing for mobile advertising?

 

 

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