How blockchain is affecting the future of advertising

The revolutionary technology has taken the advertising sector by storm, thereby disrupting the advertising and marketing industry by redefining advertising and marketing processes, management, accounting and communications with users.

As such, advertisers, publishers, and ad tech vendors have embarked on a widespread adoption of the blockchain technology for a better alternative to cyberscrutiny, trust, transparency, and privacy of users’ information in the advertising sphere.  This also means the potential for better ad fraud prevention, transparency and trust, data privacy and no need for middlemen.

How blockchain is affecting the future of advertising