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How advertising is changing, in stats

From digital ad spend overtaking traditional and the growth of mobile to the most resilient advertising channels during the Covid-19 pandemic, here are 13 stats that show how advertising is changing in 2020 and beyond, including;

  • Digital ad spend is set to overtake traditional advertising in 2020
  • Traditional ad spend in the UK declined by 48% in Q2 2020
  • 2019 saw social media overtake print to become the third-largest advertising channel
  • The global in-app advertising market is forecast to grow by 278% between 2020 and 2027
  • Mobile accounted for more than 50% of digital ad spend in the UK in 2018
  • Podcast ad revenues are forecast to grow to nearly US $1 billion in 2020, an increase of 15%, despite the pandemic

13 stats that show how advertising is changing

 

 

 

 

 

 

 

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