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Apple iOS 14 could be bad news for publishers

iPhone users are about to receive access to Apple’s latest mobile operating system, iOS 14. It will come with the usual array of shiny new features, but the real game-changer will be missing – at least until January.

 

For the first time, iOS 14 is to require apps to get permission from users before collecting their data – giving users an opt-in to this compromise to their privacy.

 

This caused a major backlash from companies that rely on this data to make money, most notably Facebook. Facebook also warned the opt-in could halve publishers’ revenues on its advertising platform, while some publishers are loudly concerned. The owner of UK news site Mail Online, DMG Media, threatened to delete its app from the App Store.

 

Apple’s iOS 14 will give users more privacy protection - and publishers aren’t happy about it

 

 

 

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