UK consumers’ shopping habits have undergone a change that is unlikely to be reversed. According to our latest forecast, non-ecommerce retail sales will drop by 16.0% this year, followed by a recovery in 2021. However, sales will never reach pre-pandemic levels.
A May 2020 survey from McKinsey & Company found that more UK adults expected their digital shopping habits for grocery and non-grocery to either increase or stay the same post-pandemic, compared with the portions who anticipated declines. Physical shopping was among the behaviours most likely to stay the same.
“In terms of these habits across age groups, the patterns we’ve seen during lockdown look set to extend longer term,” said Bill Fisher, eMarketer senior analyst at Insider Intelligence and author of our new report, “UK Digital Trends by Generation 2020.”
“Everyone is likely to shop more digitally," he said. "But large proportions of older consumers are looking forward to things returning to how they were."