Social media usage has grown significantly in the past year, spurred on by the coronavirus pandemic and its impact on the daily lives and habits of people in lockdown.
New data has revealed that the number of global social media users grew to 3.96 billion at the start of July 2020, which is a surge of more than 10% in the past year. This also means that more than half the world’s population now use social media.
Naturally, marketers are taking notice. According to Econsultancy’s Future of Marketing report, 64% of marketers see social as becoming more important to their organisations’ marketing effectiveness over the next two years.
So, with more people using social media than ever before, what impact will this have on brands’ social strategies?