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Report forecasts UK ad market’s return to growth

A new report from GroupM has forecast -13% decline for the UK ad market in 2020, followed by 13% growth next year.

 

While some spending is lost for the rest of the year, and forever in some cases, the portion that was deferred is returning, the report states.

 

As a result, some sectors are now increasing spending to take advantage of market opportunities, while others are "prepared to invest through the chaos" as they see an opportunity to build disproportionate share of voice and long-term brand equity.

 

GroupM also estimates that e-commerce-related advertising will expand by 45% this year and another 66% next year on the way toward £2.2 billion in advertising revenue for media owners by 2024.

 

Group M report forecasts UK ad market’s return to growth

 

 

 

 

 

 

 

 

 

 

 

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