The coronavirus pandemic has hastened the move to digital shopping among UK consumers. People formed new habits during lockdown, and these behaviours are set to stick beyond 2020, as the high street is unlikely to fully recover.
The lockdown orders, which were in effect from March 23, left the UK population unable to shop in-store. From June 15, nonessential stores can begin reopening. Digital retail became a necessity for many, as evidenced by our latest forecast. Growth in retail ecommerce will spike this year, followed by a slight recalibration in 2021 and strong growth thereafter. We expect ecommerce will account for an ever-greater proportion of total retail sales.