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Digital budgets rise despite overall market sag

 

While UK marketing budgets were increased during the first quarter of 2018, it was the slowest growth seen since 2016.

 

The IPA’s Q1 2018 Bellwether Report found that a balance of only 5% of companies are raising their budgets in the first quarter, down from 8.6% in the previous quarter. Internet marketing spend was raised for a 35th successive quarter at the start of 2018, albeit at a slower rate with a net balance of 8.7%, down from 10.9% in the previous quarter.

 

IPA Bellwether: digital budgets rise despite overall market sag

 

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