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Dentsu Aegis predict UK ad revenue growth to be global average

 

There has been a lot of doom and gloom and political in-fighting over Brexit this week as Theresa May tried to undo amendments added to the EU Withdraw Bill by the House of Lords.

 

However, the news from adland might be slightly more optimistic. The latest Dentsu Aegis forecast for 2018 suggests the ongoing Brexit debate, and even the situation once the UK is scheduled to have exited the EU, will have little impact on advertising spending.

 

Brexit blues be gone - 2019 ad revenue UK growth to beat global average

 

 

 

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Related

 

Group M upgrades 2018 spending forecast

Mobile to take 30% of global ad spend by 2020

UK ad spend on track to top £20bn by 2019

Apple may be returning to the mobile ad space

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