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Consumers expect personalised content

 

The Content Connect II report - a new global survey from Reuters - has revealed that there is a growing demand for personalisation in branded content.

 

77% of respondents said they expect to see more personalised content in future, with 63% of agreeing that personally relevant content improves how they feel about the associated brand. Similarly, 58% see brands in a more positive light if they provide them with content that matches their individual interests.

 

77% of global consumers expect to see more personalised content in the future

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