The digital advertising industry in the UK has held up well amid Brexit uncertainty against a backdrop of modest growth in overall ad spending. Digital ad spend will grow 11.2% this year, to account for two-thirds of total media spend. However, overall media spend growth of just 6.8% indicates troubles most everywhere else outside of digital. The Brexit stasis has had a hand to play here.
A worst-case scenario would be that the UK leaves the EU without a deal. Some industries have been particularly sensitive to Brexit concerns, leading to direct impacts on marketing budgets.