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Boris and Brexit: how no-deal might affect the UK advertising industry

 

The digital advertising industry in the UK has held up well amid Brexit uncertainty against a backdrop of modest growth in overall ad spending. Digital ad spend will grow 11.2% this year, to account for two-thirds of total media spend. However, overall media spend growth of just 6.8% indicates troubles most everywhere else outside of digital. The Brexit stasis has had a hand to play here.

 

A worst-case scenario would be that the UK leaves the EU without a deal. Some industries have been particularly sensitive to Brexit concerns, leading to direct impacts on marketing budgets.

 

Boris and Brexit: how no-deal might affect the UK advertising industry

 

 

 

 

 

 

 

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